82% of marketers say they need better visibility, despite having access to all kinds of data. With Insights, you can set a goal for every journey and visualize key metrics and winning messages.
Rally your team around a single goal
Start each journey with clear intentions—set a goal to convert 15% of leads into paying customers or aim to turn 50% of event registrants into attendees. Track cohort progress, know who’s converting, identify areas to optimize, and watch your conversion rates soar.
Be confident in your results,
Insights users are more confident in the value and impact of their journeys. Whether you’re on the go or presenting at a team meeting, you can access real-time Insights on desktop, tablet, and mobile devices.
Know how your journeys are trending
Get a bird’s eye view of aggregate performance over time. Keep track of total emails delivered, opened, and clicked, as well as contacts who have converted or unsubscribed.
Make smarter decisions with
easy access to performance data
As your customer journeys grow, so do the messages you need to maintain. With Insights, know which content converts and resonates most with your audience.
Easily understand which
messages convert, day by day
Distinguish needle movers from bottlenecks with a breakdown of asset performance across all channels, including email, Headsup messages, and SMS.
Stay agile and make informed
updates on the fly
Adapt journeys as customers progress through the lifecycle. Quickly optimize based on results and immediately see the impact on ROI.
"It is dead easy to fire up Insights and show how core KPIs are tracking in real-time, right from my phone."
Global Head of Developer Business Tools at Microsoft